Peter Ffrench is a trusted coach and advisor to leading businesses in the Asia Pacific with a clear professional focus: to help leaders achieve their potential. He is also an experienced company director who brings a wealth of strategy experience to executive teams and boards.

As an executive coach, Peter combines a proven, practical approach with thoughtful and challenging insights to help senior executives and teams improve their leadership and performance. The strategies and support for each coaching assignment are tailored to meet the specific needs, goals and aspirations of each executive. Peter has over worked alongside senior and high potential executives for over 17 years, helping to develop their leadership capacity, strategic insight and personal effectiveness.

Peter draws on more than 20 year’s senior executive experience across a diverse range of industries. He held senior executive positions in food and consumer goods, health, utilities and energy industries in both the public and private sectors. He is a Professional Certified Coach (PCC) through the International Coaching Federation and as such abides by the Federation’s Code of Ethics, and an Affiliate Member, Institute of Coaching (IOC), at McLean Hospital, Harvard Medical School affiliate. He is proficient in various psychometric assessment and profiling tools including Hogan Lead, 360 degree feedback, VIA signature strengths and emotional intelligence. He has formal qualifications in both social work and business management, and has particular interests in positive psychology and neuroscience.

Peter is also the proud Board Chair of Yourtown, a national organisation dedicated to improving the lives of vulnerable youth, including Kidshelpline, youth employment services and parenting programs and is a Fellow of the Australian Institute of Company Directors.

Peter enjoys travel, sport and is actively involved in a wide range of community activities including as a volunteer surf lifesaver at Broadbeach on Australia’s Gold Coast. He represented Australia at the World Age Triathlon championships in 2015, 2017 and 2018.