Services: Brand Development and Positioning
Advertising Management
Ensuring advertising and promotional dollars are
invested efficiently.
Peter Ffrench has guided the development of many leading Australian brands over 20 years, including:
- ENERGEX – Overseeing the development and launch of ENERGEX and its management over 7 years. Rated in the top 3 national energy brands, and in the top 10 Australian companies in the Good Reputation Index for 3 years.
- Earthschoice – Development and launch of Australia’s leading renewable energy brand
- Danone- Developed and launch of Danone yogurts and desserts in Australia, rated by Foodweek as the "Product Launch of the Year” in 1988.
- Pauls Milk and Dairy Products in Australia and South east Asia
- Brand development and launch of Ice Break Flavoured Milk
- Brand development of Breaka Flavoured Milk, Popper fruit Juice, and PhysiCal high Calcium Milk
- Development of the Vaalia concept and brand strategy
- Oversight of St Andrew’s War Memorial Hospital brand development
He has also worked with Kellogg Australia, Coca Cola, and established the Brisbane office of CM Research (now NFO).
